Wednesday, January 31, 2007
"Permit-and-Proceed" Common sense and sense of humor bring PR benefits.
Linden Lab, the creators of Second Life have made a great response to the parody site http://www.getafirstlife.com/ by posting a "permit-and-proceed" notice on the blog of getafirstlife.com creator Darren Barefoot.
This well judged response shows that Linden and their lawyers "get it" as far as online communities go. They are already garnering the PR benefits with both Slashdot, Techdirt and, via AP, ABC affiliates covering the story.
If only more companies had the perspective, sense of humor and marketing nouse to approach parody sites like this.
This well judged response shows that Linden and their lawyers "get it" as far as online communities go. They are already garnering the PR benefits with both Slashdot, Techdirt and, via AP, ABC affiliates covering the story.
If only more companies had the perspective, sense of humor and marketing nouse to approach parody sites like this.
Labels: PR Law blog secondlife
