Wednesday, January 31, 2007

"Permit-and-Proceed" Common sense and sense of humor bring PR benefits.

Linden Lab, the creators of Second Life have made a great response to the parody site http://www.getafirstlife.com/ by posting a "permit-and-proceed" notice on the blog of getafirstlife.com creator Darren Barefoot.

This well judged response shows that Linden and their lawyers "get it" as far as online communities go. They are already garnering the PR benefits with both Slashdot, Techdirt and, via AP, ABC affiliates covering the story.

If only more companies had the perspective, sense of humor and marketing nouse to approach parody sites like this.

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Wednesday, January 17, 2007

Complete the sentence "We the undersigned petition the Prime Minister to…"

I finally took a look at the 10 Downing Street petition the PM service. Since launching the petitions web site they have had to form a committee of civil servants filter the petitions before they go live on the site and obvious joke petitions are now not permitted. So any answers you have to "We the undersigned petition the Prime Minister to…" will have to be limited to being not obviously funny, even if they are ill informed, impractical, non-sensical or just barking mad.

Early enough or "serious" enough to pass vetting were

We the undersigned petition the Prime Minister to...

create a standard size of umbrella. "... the umbrella has become a monster with workers seemingly trying to compete one another for the largest and most unnecessary umbrella. To combat this phenomenon, which is certain to lead to people loosing eyes, the Government needs to take action to bring the unlicensed industry under control. We demand an end to the over-sized umbrella and a return to safe pavements for all!"

stop smiling so much. "Reviewing your achievements while in office, we don't believe you have a great deal to smile about."

to stand on his head and juggle ice-cream. "If he's not going to resign, the least he can do is provide us with some entertainment." The origins of which lie here, all the way back in November.

They have rejected some gems. I liked, we the undersigned petition the Prime Minister to nip round this weekend and give me a hand put me new windows in and paint the bog.

I did sign one, Scrap the Dartford crossing Toll. - paying for convenience is fine but I do mind paying extra tax, and as the cash does not go to local infrastructure, and the crossing and maintenance costs are paid, it is a tax, not a toll.

With the power of the press ever in mind I emailed our local paper to point out the petition, it got a mention in their report on the local MPs calling for residents to support their call a discount off the tolls. "Residents get call in toll fight".

I look forward to the PM's response, it might be a new PM by the time they get round to it.



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